Disaster Pattern — Website Failure
Broken Lead Capture
Forms are on the site. People fill them out. But nothing arrives. Leads are disappearing into a broken system.
How Operators Describe It
"Contact form submissions never show up"
"We had a lead but nobody got the notification"
"The form works but the leads aren't in the CRM"
"We don't know how many leads we've lost"
Definition
Broken lead capture occurs when forms and intake systems fail to collect, store, or forward prospect information — resulting in lost potential customers the business never knew existed.
Common Symptoms
- Form submissions disappear — forms submit but leads never arrive in inbox or CRM
- No notification when leads submit — team doesn't know new leads came in
- CRM integration broken — form connects to CRM but data never syncs
- Data syncing failures — intermittent failures cause lead data loss
Typical Trigger
Tool changes, domain changes, or CRM migrations without proper testing. Form backend configuration gets lost during the transition.
How the Problem Spreads
- Lost leads — every form submission that disappears is a lost opportunity
- Missed revenue — leads that never arrive can't be followed up with
- Trust erosion — team loses faith in digital systems entirely
Industries Seen In
Related Disaster Patterns
Response Type
Broken lead capture requires immediate restoration of the form-to-CRM pipeline. Priority is confirming the capture path is live and test submissions are arriving.
If this sounds familiar
You don't know how many leads you've lost. We repair the capture path and confirm it's working.
Send the MessResponse timing depends on urgency level selected during intake.